A development application has been submitted by Traders in Purple for a 12-storey residential project located at 117 Victoria Street, West End. This proposed development includes two residential towers and a collection of riverfront homes, designed to align with the riverside landscape and meet demand for high-density residential options in West End.
Rothelowman’s design integrates a two-tower layout positioned centrally on the site, offering views to the Brisbane River and nearby landmarks. The towers sit on a podium that includes residential terraces facing Victoria, Filmer, and Beesley Streets, maintaining a human-scaled and visually connected streetscape. Riverhomes line Riverside Drive, creating a gentle transition from landscaping to the built form with the riverfront context in mind.
The project includes 3,531m² of communal space on the podium level, featuring diverse recreational amenities, including a pool, meeting rooms, dining areas, and outdoor recreational facilities accessible to all residents.
Additionally, 2,581m² of publicly accessible open space is spread along Victoria, Beesley, and Filmer Streets as linear parks. These areas incorporate seating, shaded gathering spots, and playful elements along Filmer Street, blending public spaces with the surrounding neighbourhood.
Development rundown
| Development Parameter | Proposed Development |
|---|---|
| Address: | 117 Victoria Street, West End |
| Development Type: | Residential |
| Site Area: | 12,500m² |
| Height: | 12 storeys / approximately 51.6m |
| Apartments: | x164 total (12 riverhomes – 4 bedrooms; 20 terraces – 3 bedrooms; 98 – 3 bedroom apartments; 32 – 2 bedroom; 2 – 1 bedroom) |
| Elevators: | 2 elevators in each tower (lift-to-unit ratio 1:33 each tower) |
| Communal Space: | The project includes 3,531m² of communal space on the podium level, featuring diverse recreational amenities, including a pool, meeting rooms, dining areas, and outdoor recreational facilities accessible to all residents. |
| Retail: | No planned retail |
| Car Parking: | 365 spaces |
| Bike Parking: | 205 spaces |
| Developer: | Traders in Purple |
| Architect: | Rothelowman |
| Landscape Design: | LatStudios |
| Town Planner: | Mewing Planning Consultants |
| Sustainability: | – 1,922m² of deep planting for green buffers – PV Panels, recycling chute, irrigation harvesting and EV charging capability have been incorporated into the design at an early stage – Solar and passive cooling features, including operable screens and deep balconies – Water and energy-saving initiatives – Active transport support with 205 bicycle spaces |
| Date Submitted: | November 2024 |
| Assessment Level: | Code Assessment |
| DA Application Link: | A006648100 |
According to the development application, the design for 117 Victoria Street embraces a light and airy aesthetic, using bright, white surfaces that create an open, inviting feel. The facade incorporates textured brick elements, adding warmth and grounding the modern design with a subtle nod to the area’s architectural history.
These brick details soften the building’s edges and make it feel more approachable, while the overall use of light tones and open spaces reflects Brisbane’s subtropical lifestyle. The development is intended to blend naturally with its riverside setting and to provide a welcoming presence along the street.
The site at 117 Victoria St has been subject to two proposals by the former land owner Crown Group which included a 446-apartment U-shaped proposal designed by FJMT in 2018 and a 455-apartment proposal designed by Kengo Kuma and Associates and Plus Architecture in 2022.
Traders in Purple is a national property and construction group with a diverse portfolio, including apartments, master-planned communities, mixed-use precincts, and hotels. Their current Queensland projects include Marin, a $94 million luxury development under construction on the Scarborough waterfront; Orilla, a $71 million boutique ultra-luxury development on the water’s edge at Woody Point, also under construction; and the recently launched Tydal, with 175 apartments and an end value of $211 million on the former Filmer’s Palace Hotel site at Woody Point.
Traders in Purple has a $4 billion pipeline of projects under construction or in planning across NSW, Queensland, and Tasmania.
