Design update for 210 Brunswick Street ‘built-to-rent’ scheme

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Architectual rendering of 210 Brunswick Street, Fortitude Valley
Architectual rendering of 210 Brunswick Street, Fortitude Valley

A design change application has been submitted by Frasers Property for a new build-to-rent residential development scheme located at 210 Brunswick Street, Fortitude Valley.

According to the development application, 210 Brunswick Street offers 323 apartments within a high density 25 storey Build to Rent apartment building.

The term ‘Build to Rent’ (BTR) refers to a model of residential development in which all apartments are owned and managed by the developer and leased out to tenants.

This differs to the more commonplace ‘Build to Sell’ model where the developer builds the
residential development and sells the apartments to buyers to either live in or rent out as an investment.

Architectual rendering of 210 Brunswick Street, Fortitude Valley
Architectual rendering of 210 Brunswick Street, Fortitude Valley
Architectual rendering of 210 Brunswick Street, Fortitude Valley's top viewing deck
Architectual rendering of 210 Brunswick Street, Fortitude Valley’s top viewing deck

According to RPS on behalf of Frasers Property, the key differences are:

  • Sustainability, longevity, quality & continued activation are given higher priority as the asset is held meaning ongoing costs and the ability to attract future tenants is critical to the developers’ financial success
  • Customer experience is fundamental and tenants are treated like hotel guests
    Subscription services through a dedicated online app provide tenants flexibility and convenience allowing them to book private spaces for events, change their apartment in line with their changing individual or familial needs, organise a massage, organise for their pets to pet walked etc
  • Improved and centralised management with on-site management and leasing team
  • High quality and greater number of shared amenity spaces to facilitate a community/neighbourhood connectivity within the building between residents

Designed by COX, the proposal acknowledges the materiality of the iconic nearby Art Deco McWhirthers Building and seeks to celebrate its corner position with a sweeping curbved awning featuring crafted brickwork and decorative ceramic detailing.

Architectual rendering of 210 Brunswick Street, Fortitude Valley podium
Architectual rendering of 210 Brunswick Street, Fortitude Valley podium
Architectual rendering of 210 Brunswick Street, Fortitude Valley podium
Architectual rendering of 210 Brunswick Street, Fortitude Valley podium

“The expression of the new awning moves away from the Art deco expression of the past to present a fine, streamlined, bronze coloured, metal soffit to the street to allow maximum visibility through to the double height glazed lobby spaces of the building.

The brick sweeps around the corner of Brunswick and Alfred Streets in a generous arc celebrating its highly prominent position.” COX Architects.

Project rundown

  • Apartments: x323 total. x133 1 bedroom, x21 1 bedroom + MPR, x126 2 bedroom, x43 dual key apartments.
  • Height: 25 Storeys / 100.650m RL
  • Car Parking: 306
  • Recreation area: 1891m2. 499m2 of podium recreation (gym and co-working space), 1392m2 of rooftop recreation which includes bar/games rooms, Relaxation Room
    Cinema / Music Room, Private Dining Room, Outdoor Recreation, Dog Offleash Area
  • A mix of residential apartments which cater for a range of household types
    identified through Helix Personas demographics
  • Ground floor retail and integrated lobby café that will contribute to the life and activity of Brunswick Street
  • Co-work office space and resident fitness studio located in the podium which facilitate resident wellbeing and work from home opportunities
  • Generous communal recreation space on Level 25 which integrates with a highquality landscaped rooftop via a sculptural resident stair and light well
  • Resort style pool positioned with commanding views to the CBD

Around a quarter of the development or 144 apartments will be affordable housing with subsidised rent by the Queensland Government as one solution to help boost the state’s ailing affordable housing supply.

Architectual rendering of 210 Brunswick Street, Fortitude Valley's top viewing deck
Architectual rendering of 210 Brunswick Street, Fortitude Valley’s top viewing deck

All residential units have operable covered balcony spaces from which the outdoors. The project has conceived the balcony spaces as an extension of the living areas rather than a separate zone to create a sense of spaciousness within the apartments.

Balconies have the capacity to be closed with glazing to meet the acoustic requirements required for the Valley Special Entertainment District.

The current site houses low rise buildings including a Lifeline store and the former Roxy & Arena nightclubs

The previously approved residental development scheme by Seymour Group did not include any rooftop recreation space.

This is the second large scale build-to-rent residential scheme proposed for Brisbane’s inner city with Mirvac announcing it will build a similar high density development along Newstead’s Skyring Terrace.

According to Frasers, construction is anticipated to begin towards the end of 2021, pending development approvals by the Brisbane City Council.

Plans

 

Tell us what you think about this development below in the comment box. The development application for this project, available to view on Brisbane City Council’s Planning & Development Online is A005669390.

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Architectural design

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Sustainability

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By 04 reviewer(s)

  • Avatar

    Pamela Neil

    This is an excellent idea for inner Brisbane. The Valley area has become tired and grubby in parts and this will lift it. The only thing i would miss woud be an open balcony. I would enjoy living there…

    March 5, 2021

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  • Avatar

    Cheryl

    I like the concept. This concept has been available overseas for many years and I’m surprised it has taken so long to be introduced to Australia. Now it appears to be really taking off. It will appeal to all age groups because not all older people want to leave their cash tied up in 4 walls. There are many (like me) who would prefer to have secure accommodation (not in a retirement village) with all of the facilities and keep their cash for travel and to help the family while still alive and able to do so – instead of them having to wait until I die so they can then cash in!! The thought is abhorrent!! Keep up the good works.

    March 5, 2021

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  • Avatar

    Tim

    I like the look. There’s not much ground floor activation on Brunswick Street though, just a pump room
    and bike storage. Brunswick Street is an important pedestrian link so some more retail (or something other than a blank utility wall) would be good.

    March 4, 2021

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  • Avatar

    Cathy

    They somehow managed to make it worse. Looks dated already

    March 4, 2021

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Architectural design
Building amenities
Building greenery (Buildings that breathe)
Public realm / Street activation
Sustainability