New DA for 388 Brunswick St to Feature Animated 3D Media Art Wall

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Architectural rendering of 388 Brunswick Street's innovative digital art wall
Architectural rendering of 388 Brunswick Street's innovative digital art wall

A development application has been submitted by Tutt Capital for a new 14-storey commercial-led building located at 388 Brunswick Street, Fortitude Valley.

The development which supersedes a 29-storey residential tower application lodged in May this year would bring a distinctive art media wall installation to the corner of Brunswick and McLachlan St in Brisbane’s busy Fortitude Valley entertainment precinct.

According to architects Blight Rayner, the proposal represents more than just an example of high-quality contemporary architecture.

“The proposal has sought to create a future landmark on a key corner/intersection of the Fortitude Valley, Design inspiration has been drawn from Tokyo commercial architecture, while seeking to blend this to Brisbane’s subtropical vernacular. This is expressed via the proposal’s ability to fulfil 30 of the Buildings that Breathe elements.”

– Blight Rayner

Architectural rendering of 388 Brunswick Street
Architectural rendering of 388 Brunswick Street

Along with the contemporary looking futuristic corner LED façade, the project also plans to deliver high-quality sub tropical gardens which responds to Brisbane’s subtropical climate while fulfilling all the relevant design elements within the New World City Design Guide – Buildings that Breathe (‘Buildings that Breathe Guideline’).

“The proposal delivers high-quality, sub-tropical architecture that integrates a unique art media wall into the façade unlike any kind of development Brisbane has seen before. The proposed development seeks to create an identifying character that marks the entrance into Brisbane’s entertainment precinct – Fortitude Valley.” – Blight Rayner

LED media art wall examples - part of 388 Brunswick Street, Fortitude Valley proposal
LED media art wall examples – part of 388 Brunswick Street, Fortitude Valley proposal

According to the development application, the public art component which would compliment the nearby Judith Wright Centre of Contemporary Arts will include a unique and contemporary public art strategy, with a digital media wall built into the design of the podium.

The art display will include animated imagery, 3D imagery and visual media to signify the arrival to Brisbane’s entertainment precinct.

The project also proposes to use creative lighting by lighting up soffits along the city room on the key corner of the site.

“Drawing on inspiration from Times Square and Piccadilly Circus, the proposal seeks to establish an art media wall along level two of the podium.

“The proposed art media wall will wrap around the level two podium corner, facing both McLachlan and Brunswick Street. The media wall will be integrated into the built form of the podium and will become a defining feature of the proposal.

The proposed media wall will display animated and 3D imagery that will change throughout the lifespan of the development.

The proposed media wall will not only assist in carving out the proposal’s unique identity, it will also assist as a wayfinding device by establishing the site as a recognisable landmark. The media wall will become a defining feature along this key corner and thoroughfare in the Fortitude Valley.

The display items of the art media wall are not yet resolved, however as suggested above is drawing from Times Square for inspiration. Therefore, the art media wall will likely provide opportunities for third party advertising, with advertising only provided to third parties who’s marketing campaigns and brand align with the identity of the proposal.

Following the approval of the proposed development signage permits will be acquired for the art media wall in accordance with the relevant Local Law.” – Urbis

Architectural rendering of 388 Brunswick Street
Architectural rendering of 388 Brunswick Street

The project would include end-of-trip facilities, featuring 84 bike racks, 112 lockers and 6 showers in each EOT bathroom.

A corner retail tenancy is planned underneath and behind the curved LED art wall with a sculptural staircase connecting the lower semi-underground level to the larger upper ground floor level and level 1.

A 50m2 lobby cafe and green wall is also proposed for the lobby entry of the building which fronts Brunswick Street.

Project rundown

  • Site area: 2,871 m2 (incl. car park)
  • Proposed Site Cover: 35.5%
  • Building Height: 14 storeys, include partially above ground basement, excludes building services on level 14 and roof top / RL 78.11m
  • Gross Floor Area: 11,177m2. Retail/Showroom: 1,313m2. Office: 9,864m2
  • Retail: x2 tenancies
  • Lifts: x3
  • Total Open Space: 696m2
  • Car Parking: 125 parking spaces
  • Bicycle Parking: x56 Staff, x27 Visitors. Total Required: 79 Bicycle. Total Provided: 83 Bicycle Parking
  • Access: Access for general motor vehicles gained from all turns in and out of Berwick Street. End of trip access also gained via existing Berwick Street access and bike path.
  • Landscape design: Martin Brothers
  • Sustainability: The development includes a provision for a rooftop solar array system which would provide power to offset common area power consumption.

The project features sky terrace balconies on levels 3, 4, 5 and 13.

Plans

Plans

 

Tell us what you think about this masterplan below in the comment box. The development application for this project, available to view on Brisbane City Council’s Developmenti online platform is A005898651.

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By 01 reviewer(s)

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    Ms Jennifer Warbrooke

    I’m against this development & was very much against the previous 29 story development proposal for this location, submitted in May 2021. My main concerns are:
    1. This building will appear overly large, excessively modern & obtrusive given there are much lower, heritage style buildings adjacent to it & across the road from it.
    2. The traffic turning right from McLachlan St onto Brunswick St is already an issue. The right turning lane at the intersection of McLachlan is typically alrady problematic, with cars often banking back towards the Story Bridge. It can be dangerous exiting the Story Bridge onto McLachlan St, as a result of this traffic build up.
    3. Encouraging more cars to use roads which are already struggling to cope with current traffic is very unwise & will lead to further problems.
    4. The lights from this development will be an issue for residents in local residential buildings eg. Sun Building.
    Thanks for your time.
    Kind regards,
    Jennifer

    April 27, 2022

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Architectural design
Building amenities
Building greenery (Buildings that breathe)
Public realm / Street activation
Sustainability