David Jones Unveils New High-End James Street Boutique

Artist's impression of David Jones James Street Boutique

Department store David Jones has submitted a DA to develop a new luxury David Jones boutique along the high-end James Street shopping strip.

The proposed development will be an internal refit of the former SPACE Furniture showroom and will span three levels totalling 1,437 sqm.

Artist’s impression of David Jones James Street Boutique

This store will effectively reflect a downscaled but specialist version of a typically larger David Jones store.

According to the DA, the boutique store will house a bespoke merchandise offer curated specifically to suit inner–city Brisbane’s growing population and the many visitors to the thriving James Street retail and lifestyle precinct.

The proposed ground level will feature an entry concierge, womens accessories and jewellery as well as beauty section. Level one incorporates womenswear, fitting rooms, shoe and handbag area and storage, and accessible bathroom.

Level two incorporates menswear, womenswear, fitting rooms, mens accessories and shoes and storage, staff lounge, kitchen, administration and lockers. Personal shoppers and style advisers are also planned for the store however to the dismay of many shoppers there is no food hall planned.

This will be David Jones’ second smaller format high-end boutique after a similar offering opened in Sydney’s Barangaroo development in November last year.

David Jones James Street is anticipated to open early 2017.

This is the second major development for the James Street retail precinct in just one year. Late last year, construction commenced on a new 4.5 star Calile Hotel development that will see 178 hotel rooms and suites as well as pool, say spa and eleven new ground floor retail tenancies.

The DA number for this development is A004549166.

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