Max Beck’s BeckDev has lodged a development application for a 22-storey residential building located at Coolangatta on the southern Gold Coast.
The $130 million ‘Palais’ is set to deliver 175 one, two and three-bedroom apartments as well as resident ammenities, retail and a integrated heritage facade, a rarity for the Gold Coast.
BeckDev was among six local and interstate buyers vying for the 31-35 McLean Street site it purchased earlier this year.
“We weren’t the only ones to recognise the enormous potential of the site – after all, you can’t get much more central than this in what is undoubtedly one of the Gold Coast’s most renowned beach locales,” said BeckDev director Ben Beck.
“Coolangatta stood out to us as one of the Gold Coast’s gems – its riches lie in its natural amenity, world class surfing beaches and deep sense of community.”
CBRE Gold Coast – which has undertaken some of the Gold Coast’s key marketing campaigns – has been appointed to market BeckDev’s Palais when it is launched to the market in the coming months.
CBRE’s Director of Residential Projects, Nicholas Clydsdale, said BeckDev had cornered a market simmering with demand for new apartment offerings in an area undergoing significant demand.
“Coolangatta is undergoing a real popularity focus at the moment, and I think that comes back to its retention of the laidback surf culture coupled with its unique north facing topography,” said Mr Clydsdale.
“What many people don’t realise is that Coolangatta was the original beachside destination of the Gold Coast, even before Surfers Paradise, and we are seeing recognition of its truly unique offering.
“We’re particularly seeing that growing demand for new product, which has been in incredibly short supply on the southern Gold Coast until recently.”
Founded by the Beck family and chaired by development industry veteran Max Beck, has appointed BDA Architecture to design a collection of sky homes with a contemporary beachside outlook.
“We want Palais to be a modern, sophisticated extension of the Coolangatta lifestyle and that’s what we have been working with our architects on,” said Mr Beck.
Ben and Max Beck are renowned for delivering a foray of quality and landmark developments in Sydney and Melbourne, including one of Australia’s most important heritage building restorations in 333 Collins Street in Melbourne.