The Queensland Government has released plans which will make Brisbane’s Cultural Precinct the envy of Australia, cementing the area as the nation’s premiere cultural, entertainment and tourism destination.
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TRANSFORMING FROM A ‘CULTUAL’ TO AN INTEGRATED ‘TOURISM, ENTERTAINMENT, INNOVATION AND CULTURAL’ DESTINATION:
- Dramatically widening the arts and lifestyle offers and the audience
- Involving the cultural institutions in unified collaboration
- Attracting private sector investment in both buildings and programs
- Creating a unified riverfront from bridge to bridge
- Creating a cultural entertainment focus that complements the Queens Wharf precinct + collectively transforms Brisbane’s tourism ‘brand’
- Estimated 50% increase in visitation (5>7.5m/pa)
- Estimated 120% increase in retail revenue (2,800>6,100m2)
- Outdoor events capacity for over 50,000p
- Funding opportunity from two towers, one being a 5-star hotel
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- 2.5 x increase in museum size in four stages (20,000 – 45,000m2)
- New 1500 seat theatre and enlarged Cremorne Theatre
- QPAC ‘Lyrebird’ plaza turned into state-of-the- art covered outdoor theatre
- Cultural Forecourt transformed into 10,000p festival arena
- Three new riverfront outdoor ‘theatres’
- All plazas programmed for other events and activities
- Future major cultural facility designated on Kurilpa site
- Connecting the precinct with canopies and revised plazas
- Linking into South Bank Arbour
- New pedestrian bridge over Melbourne Street
- New access ways from Riverwalk up to the cultural facilities
- Visible architectural addresses to each building
- 80,000m2 of hotel/office/apartment potential in two towers
- 6,000m2 + of new dining and retail ‘critically massed’
- Plazas covered to attract markets, stalls, kiosks
- Each institution developing strategies to increase industry participation + investment
INNOVATION & LEARNING
- New ‘stand alone’ Sciencentre linked to Queensland Museum
- Enterprise production hubs in The Edge, SLQ and QAG/Museum (shared)
- Digital programming capability in all plazas to promote artistic innovation
- Learning Centre in Queensland Art Gallery
“The Master Plan is a bold vision to guide future development and investment over the next 20 years, proposing new theatres, hotels, dining and science facilities as well as a new learning centre,” Mr Newman said.
“We want to make what’s great about Queensland even better, and the economic advantages of a booming cultural precinct will be felt by all Queenslanders.
“The precinct is currently a magnet for cultural tourists, and we want attract even more visitors to Brisbane to enjoy our great arts scene.
“Each year, the Queensland Performing Arts Centre alone welcomes more than one million visitors through its doors, that’s half the population of Brisbane or almost 20 capacity games at Suncorp Stadium.
“This plan provides a blueprint to attract private sector investment and grow the two economic pillars of tourism and construction.”
Arts Minister Ian Walker said there was unprecedented public demand in Queensland for performing arts with people turning out in droves to purchase tickets for Disney’s The Lion King at QPAC and recent sell out, Cai Guo-Qiang: Falling Back to Earth at the Gallery of Modern Art.
“We want to keep attracting these magnificent shows while preserving what makes South Bank so unique and attractive.
“With the potential proposed by the Queen’s Wharf development, the Kurilpa Urban Renewal, and South Bank Parklands reporting more than 10 million visitors each year, the Cultural Precinct is an important jewel in the Queensland crown,” Mr Walker said.
“It’s essential that we plan for the future to ensure the precinct builds on its potential.
“The Master Plan will help us do this and ensure that it makes the precinct home to our major arts institutions, a vital cultural hub that will continue to be loved by locals and visited by national and international tourists.”
Along with expanded cultural facility buildings, private investment will also bring new hotels, pedestrian bridges, pedestrian plazas, retail and mixed use dining destinations.
Meanwhile, across the river sits Brisbane’s most anticipated development in the city’s history – Queens Wharf which could see an integrated casino resort worth up to $5 billion build along George Street. Queens Wharf is planned to consist of new restaurants, bars, entertainment venues, hotels and other attractions connected to Brisbane’s train and bus systems by the new underground BaT line.