Digital billboard proposed in 130 Queen Street facade upgrade

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Artist's impression of new digital screen facade as part of 130 Queen Street upgrade
Artist's impression of new digital screen facade as part of 130 Queen Street upgrade

A development application has been submitted for the construction of a new digital awning billboard for 130 Queen Street, at the corner of Queen and Albert Streets.

The prominent corner site address is located below the recently completed McDonalds Queen Street.

Building owner Marquette Properties wishes to upgrade the facade of both individual shopfronts fronting the mall as well as replacement of the existing awning to facilitate the erection of a digital banner below the awning affixed to the facade.

According to the development application, the digital banner includes the following characteristics which Urbis states “contribute to the vibrancy of the landmark location and ensure a high-quality outcome”.

Artist's impression of new digital screen facade as part of 130 Queen Street upgrade
Artist’s impression of new digital screen facade as part of 130 Queen Street upgrade
  • Appropriately, the dedication of 10% display time to civic and community messaging
  • Use of the highest quality display and the highest resolution available
  • Ability to display a mixture of still and moving imagery
  • Silent operation

There is no proposed change to the current extent of existing shopfront glazing however the building itself will undergo a new paint job with renders showing a dark black finish.

Artist's impression of new digital screen facade as part of 130 Queen Street upgrade
Artist’s impression of new digital screen facade as part of 130 Queen Street upgrade

Designed by Cavill Architects, this isn’t the first time this prominent corner site played host to an electronic advertising display.

Even before the mall was closed to vehicle traffic in 1981, the site, known as Pavilion, featured a prominent ‘Seven National News Information Centre’ digital LED light screen located below Jojo’s restaurant.

Seven National News Information Centre LED Billboard
Seven National News Information Centre LED Billboard before the mall was closed to vehicle traffic

The Queen Street Mall is considered one of Australia’s most successful shopping precincts attracting over 26 million visitors each year (pre-COVID 19 estimate).

In September 2019, 130 Queen Street was purchased for $77.1 million by Brisbane-based Marquette Properties and PGIM Real Estate with Marquette planning to overhaul the high-profile corner site.

The development application for this project, available to view on Brisbane City Council’s Planning & Development Online is A005482187.

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