A look into Brisbane Airport’s Auto Mall Concept

Brisbane Airport Corporation (BAC) is seeking Expressions of Interest for a Joint Venture Partner to help realise its new vision for Airport Central – an all-encompassing automotive precinct with dealerships, servicing, offices and associated retail all in the one convenient location.

Brisbane Airport Corporation (BAC) CEO and Managing Director Julieanne Alroe said if the vision is fulfilled, the Auto Mall concept will be an Australian first.

“Top dealerships would be brought together at a landmark new destination at Brisbane Airport” Ms Alroe said.

“Flagship auto retailing will sit alongside offices, exhibition and event areas all located around a Mark Skaife designed driving test track.”

Ms Alroe said the 50 hectare site is a unique opportunity for investors and developers to partner with BAC to deliver a world class facility for Brisbane.

“Brisbane Airport is the perfect location because it offers the size and flexibility needed for a precinct like this, in an extremely central location just 10km from the CBD,” she said.

Ms Alroe said the vision promotes growth for Brisbane by offering an innovative new commercial hub that is consistent with the 2014 Airport Master Plan.

“While aircraft will always be our first love, adding a premier automotive precinct to the growing airport community will be a win-win for the city and State,” Ms Alroe said.

“Having an automotive precinct at the airport frees up prime real estate in the inner city areas, providing further options for developers and residents and space for our cultural precincts to prosper,” she said.

“Our research identified a need in the market for a convenient multi-purpose automotive destination, which will redefine the consumer experience.”

V8 Supercar and Bathurst 1000 Champion Mark Skaife said the test track is what makes the concept truly special.

“Having the ability to test drive a new vehicle along a track is such a unique concept and something I am really excited to be a part of,” Mr Skaife said.

“Being able to drive a car straight from the showroom onto a purpose built test track without having to wait at traffic lights and sit in congestion is fantastic – you don’t even have to be a car fanatic to appreciate that.”

“It’s a unique way for customers to try out a new vehicle and a great way for dealerships to really sell the features of their cars.”

But the racing champion said it’s not all about a need for speed.

“The test track offers a safe environment for driver training and education programs and can also be used for events such as car launches and car club activities,” Mr Skaife said.

“The precinct has huge potential for a range of uses, including a 4WD test track earmarked for stage two of the concept.”

Mr Skaife said the Auto Mall would reshape Brisbane’s fragmented automotive industry.

“Having a range of dealerships and associated services at the one central precinct is just what Brisbane needs,” Mr Skaife said.

“I believe the timing is right,” he said, “Escalating land values and demand for inner city residential development sites, such as in Fortitude Valley, mean many dealerships are moving or looking to move in the coming years.”

“Nationally many brands are ceasing manufacturing, turning the focus to marketing and the ‘retail experience’ which a growing trend already being embraced successfully overseas.”

BAC and appointed agents JLL are now calling for investors and developers to submit Expressions of Interest for the project.

JLL International Director and Queensland Managing Director Geoff McIntyre said the site presents a once in a generation opportunity that is unique to the Australian market.

“The site offers excellent exposure and flexible land uses, making it an outstanding investment opportunity,” Mr McIntyre said.

“Initial feedback from the automotive industry has been very positive,” he said.

“The Auto Mall is a bold vision, but the opportunity is real. You only have to look at projects like Essendon Fields or Docklands to see how a visionary concept can transform a large metropolitan area into an innovative destination.”

Joint venture partnerships, investment and occupier arrangements will be considered. Interested parties are encouraged to contact JLL to find out more.